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Renewal logo, promotional design


Crayon House offers a wide range of products, mainly picture books, but also natural foods and organic clothing. The character "Crayon", which has been used since the opening of the store, was redesigned while retaining the image of the original character. The character, which used to be hand-drawn, has been reorganized to be simpler, with two eyes of different sizes resembling the moon and the sun, respectively, and a nose in the shape of a heart, based on the setting in which the moon yearns for the sun.

Designed by Katsumi Komagata

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